In Singapore, Tommy Hilfiger brings fashion and Formula 1 together with Fourth Nattawat and Pond Naravit
For the Singapore Grand Prix, Tommy Hilfiger set up its world at the heart of the Paragon shopping centre on Orchard Road. From 1 to 11 October 2026, the pop-up created with Cadillac Formula 1® brought fashion and motorsport together through an exclusive collection and several immersive experiences.
Visitors could discover the Fanwear and Replica lines, inspired by the team’s codes, but also try an F1® simulator, take on reflex and speed challenges or step into a photobooth. The space turned the visit into an interactive journey, extending the buzz of the Grand Prix beyond the circuit.
On 8 October, two Thai personalities joined the event: Fourth Nattawat and Pond Naravit, Tommy Hilfiger ambassadors. Their presence reflects the growing place of Asian talent in brands’ international strategies, where fashion, entertainment and popular culture meet. The two Thai actors shared the bill with Cadillac drivers Sergio Pérez and Zhou Guanyu.
The encounter also tells the story of how the Singapore Grand Prix is changing: beyond the competition, the race is becoming a cultural meeting point for fashion houses, drivers and artists from across Asia. By pairing Tommy Hilfiger’s American aesthetic with the world of Cadillac and the popularity of Fourth Nattawat and Pond Naravit, the pop-up belongs to a landscape where motorsport is experienced as much as a spectacle as a style experience.
At Paragon, fashion takes to the track — and Asian personalities help turn this encounter into an event that reaches beyond the paddock.
Sources: paragon.com.sg, straitstimes.com.
